AGB 2007 Primetime Ratings Report

ABS-CBN DOMINATES NUTAM. But Marimar was the only bright spot for GMA-7 in terms of the nationwide survey. Its rival ABS-CBN still emerged as the King of the NUTAM study. For 2007, three ABS-CBN programs—Kokey, Princess Sarah and Sana Maulit Muli—raked in impressive ratings to solidify the Kapamilya Network's grip on the nationwide rating contest.

The figures clearly demonstrated ABS-CBN's dominance outside the Mega Manila area. For Urban Visayas, the Lopez-owned network posted a staggering 60 percent grade while GMA-7 accumulated only 26 percent. Urban Mindanao painted a similar story with ABS-CBN registering a commanding 66 percent as compared to GMA-7's 23 percent.

Leading by a slight margin, GMA-7 pulled one over ABS-CBN in Urban Luzon. Hanging on to a precarious lead, GMA-7 tallied 42 percent while ABS-CBN trailed with 40 percent.

As for viewing percentages, a national daily reported that Urban Mindanao came up with 550,000 average daily viewers, which if translated to percentage is 16.2 of 3.4 million. Urban Luzon and Urban Visayas bore identical percentage levels. According to the same report, both areas tallied 14.5 percent or 3.8 million and 725, 000 viewers.

__________ source: Feb 20, 2007